Contact: Sarah Taydas

Corporate Communications

Phone: (360) 575-5286

 

LONGVIEW, Wash., March 29, 2010—Longview Fibre Paper and Packaging, Inc. recently launched a new website in conjunction with new trade media advertising showcasing the new Longview brand.

"Our logo made a subtle transformation from Longfibre to Longview, while maintaining the same red box and recognizable swishing L," said Lou Loosbrock, sales and marketing vice president. "The new tagline, True Craft™, communicates our dedication to bringing authentic, professional service to our customers."

The new website focuses more attention on products and helps Longview stand out among competitors with a bold color palette. One of the goals of the new materials is to more clearly communicate the company's true manufacturing and service proposition.

Take a look at Longview's new brand by visiting us online at www.longviewfibre.com. You can learn more about our array of products and value-added services, or read about our heritage and how we've been pioneers in sustainability.

Longview Fibre Paper and Packaging, Inc. produces light-weight, multiwall and complimentary specialty kraft papers for an established domestic and global customer base. The company also produces containerboard and corrugated boxes. Longview operates a pulp and paper mill at Longview, Wash., and a network of seven converting plants in the western United States.